The next evaluation point, the use, challenge and development of similar texts

For this section I will look at the way in which my music video uses, follows, challenges and develops conventions of the metal video genre.

an example of a real metal video for comparing with my main task is Laid to Rest by Lamb Of God; www.youtube.com/watch?v=fOWB6rmSd4I

The whole ideological concept for my music video follows the main convention of music videos as a whole, especially rock and metal videos, in its splitting of narrative and instrumental/band shots. The video, much like the example I chose, splits between a story-style narrative and band shots which are for the most part separate.

The band shots in my main task are shot in dingy, run-down and grotty locations, another convention of the genre, as shown by the example I used. Many rock and metal videos use a warehouse or other run down area for the band shots to add to the gritty nature of the music itself. I chose to use a mixture of warehouse and outdoor shots to develop the convention of using that type of location and trying to connotate interweaving with the narrative shots.

I further messed with this idea by using a similar enviroment inmy narrative shots in that they are all shot in an enviroment with similar characteristics. The narrative itself is also used in following several conventions found in similar texts. The whole narrative follows a single story, in my case and the example I chose, a chase. This was a choice which followed the conventions because it meant the fast editing and violent connotatiosn associated with the genre of music I chose fitted well together. I chose to have something of an ambiguous ending to the video, but also a sense of closure, as is the case in many similar texts, although not in the example I used.

So, overall, I chose to take a mixed approach to following, developing and challenging the codes and conventions of the genre in my main task.