Ancillary tasks analysis (magazine adverts)

All Time Low-Put Up or Shut Up

·        No album art featured but the cartoon style is used in the album art

·        No advertising of other work by the artist

·        Review quotes used

·        No links to band pages or record company information

This advert is very atypical, in that it has very few of the generic conventions of the album release advert. The album artwork itself is not featured, which may mean people will be less likely to seek it out to buy it. There is no other advertising for the bands work, which might have helped a potential audience member associate the artist with some of their other work. There are also no other advertisements for the band or record company’s Myspace page, which would give consumers a chance to listen to the band before buying the album.

The two conventions which it does follow however, are key ones. Although there is no album artwork featured there is still an element of intertextuality, in that the album it promotes, and an earlier album, use a similar cartoon-like style. This means this advert will appeal more to existing fans than to new ones. The advert also uses quotes from reviews by respected reviewers such as Kerrang and Rock Sound. These reviews are chosen because they positively portray the album, and would make potential consumers more likely to buy it.

Image has not been added due to technical difficulties (no driver for the scanner)

Magazine advert-Mendeed

• Same colour scheme as the album art
• Review quotes
• Record label also advertised
• Reference to other albums
• Reference to the bands myspace
• Release date is prominent
• Large image of the cover art dominates the advert

In general, these things aim to achieve one of two things; further band advertising (other albums) or heavier advertising for the album (review quotes)

Image has not been added due to technical difficulties (no driver for the scanner)

Magazine advert-Losing Sun

• Same colour scheme as the album advert
• Band font used
• Album art not actually used
• Record label advertised
• Simplistic
• Band myspace advertised
• Colour scheme is very consistent
• Single advertised

These conventions, again, are used to either advertise the bands other work, or further promote the album