Thursday, 30 September 2010

Audience research

Do you watch channels which show music videos?
Yes      No
If yes, how many hours a week would you say you spend watching them? (hours)
0          1-2      3-4      more than 4
What part of a music video do you enjoy most?
The band        The story        Both equally
What kind of story would you enjoy the most in a music video?
Believeable    Fantasy           Fun     No real story
Do you think music videos are key to understanding the songs they are for?
Yes      No
Do you prefer watching music videos to just listening to the songs?
Yes      No



I asked other students in the sixth form common room during a free period, 20 participants in total, aiming to interview those with varying musical tastes

 65% did not watch music videos

Those who did spent on average an hour or less of a given week watching them


80% said they enjoyed the narrative element of a video the most


The most popular type of narrative was a believeable one, with 60% of those asked choosing the option


Only 30% felt that a video was a key part of understanding what the song is about


90% prefer to watch music videos as opposed to just listening to them

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